Media and Publishing Updates: Branded Content, Facebook, and Big Moves
On the back end of 2015, the media and publishing industry is buzzing with activity There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for...
View ArticleNiche Content: How One Major Publisher Is Playing It
Inside The Boston Globe’s niche content site strategy; plus, checking in on Gawker’s digital revenue streams and the HuffPo redesign There’s no doubt that niche content is the name of the game, at...
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How Publishers Can Use Facebook Instant Articles
Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me...
View ArticleNative Advertising Trends: FTC, HuffPo, Scripps, and More
A year that promises to be big for native advertising trends starts with a new FTC policy in place; plus, the best of branded content in 2015 Native advertising trends will shape the digital publishing...
View ArticleGoogle Publishers: Accelerated Mobile Pages a Success So Far
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action When it comes to Google, publishers are...
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The Many Shades of Publishers Using a Paywall Model
The paywall model comes in many shapes, sizes, and flavors and all can be profitable for publishers when the content is good. A recent article from Mediapost claims 40% of millennials personally pay...
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Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now
Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications According to Rank Ranger, who has been tracking the presence of Google AMP pages in...
View ArticleContent Strategy Looks at Ads and Newsletter-Only Content
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy Which content strategy works...
View ArticleWebsite Redesign and Newsroom Changes Come to Major Publishers
Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom A website redesign can have a major impact on a...
View ArticleAudience Development Through Personals, Opinions, Videos, and Mobile
The Huffington Post discontinues contributor platform for audience development; YouTube tightens monetization guidelines; Video content a big future focus We begin with The Huffington Post, which has...
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